Digital marketing solutions for the insurance industry? A local SEO campaign can dramatically reduce spend for competitive PPC keywords (AdWords, Facebook Advertising, Affiliate Advertising etc.) Local SEO helps local users with high purchase intent to find your business. Local SEO strategies ensure your business is visible in on Google Maps, Apple Maps and other popular navigational Apps that people use to find local business.
Readers trust online reviews more than ever today (see our post on 4 Ways User Reviews Impact Your Search Results). That’s why a well-written, somewhat lengthy positive review is gold for any business owner. Reviews make a significant impact on local SEO, whether it be directly on a website, or listed in connection to a Google My Business listing. It’s frustrating and tedious to encourage satisfied customers to leave positive reviews, but worth it in the end. Once reviews start coming in, others are naturally encouraged to write their own.
What Local SEO Looks Like? A better question will be ‘what will local SEO look like in 2020?’ With almost 50% of searches on Google already having local intent, the importance of local SEO is and will be on the rise in the coming years. So, coming to the key takeaways for local SEO 2020, see the listed points: User engagement will always be the topmost factor in local SEO. The businesses with maximum engagement will be the ones prioritized by Google in its SERPs. With voice search getting familiar with smartphone users, it’s essential that you need to go for real-time keywords. Long-tail keywords and the ones in the form of questions will work! Reviews and ratings are another factor that will play a greater role in influencing local SERP rankings.
Our starter plan allows for 2 revision rounds, standard allows for 4 rounds, and our premium plan allows for unlimited revisions. We ask that you give us a comprehensive list of changes each time to make the process quick and smooth. Revisions only become an issue if it’s obvious we’re moving in circles. If this happens, we’ll work with you on ways we can get the project back on track. We can get started by using placeholder content while you work towards completing your content. We’ll even provide you with a content outline to follow to make things easier. This gives you guidance on the type of text and images that would perform best on your website. Discover extra details at Marketing services for insurance agents pricing.
Nobody wants to see product pages in the search results for “how to make a protein shake.” Those people are in learning mode, not buying mode. Google understands this, which is why all of the top results are blog posts—not pages selling protein powder. The opposite is true for a query like “buy protein powder.” People aren’t looking for a protein shake recipe; they’re looking to buy some powder. This is why most of the top 10 results are ecommerce category pages, not blog posts. Looking at Google’s top results like this can tell you a lot about the intent behind a query, which helps you understand what kind of content to create if you want to rank. Let’s take a look at a less obvious keyword like “best eye cream,” which gets an estimated 21k monthly searches in the US.
We are digital marketers. We’re web designers. UX/UI specialists. SEO managers. We’re former insurance agents. All of that rolled up together makes us the perfect growth engine for our insurance business. Agent Caffeine uses a tech-forward, highly data-driven approach that reduces lead generation from an “art” to straight science… spitting out a reliable number of genuine quality leads for you consistently. This is modern marketing for the digital age, something 99% of your competitors haven’t figured out yet. You don’t even need to go into the office to make sales, you can work remote from the comfort of your own home. See even more info on https://getagentcaffeine.com/.