Wellness content marketing tips by Contentago? With the increasing use of digital media in almost every sphere of business processes, SaaS-based product or service offering is the new in. Content marketing is an important tool to generate new leads, increase awareness about the brand, and convert new customers. However, despite the many benefits of content marketing, only 11% of SaaS companies use content marketing as part of their strategy. SaaS Content Marketing is a great way to enable your target audience to learn about your product, services, features and even how it adds value to the particular industry or business segment you are targeting.
Today, most healthcare content is written for medical professionals and doctors, which is not something that a layman can easily connect to. The biggest challenge in healthcare content marketing is to create content for the patients, using less of the industry jargons and more explanatory content. Humanize your content by understanding your target audience and writing accordingly. This is especially important when it comes to optimization. Most SEO efforts use keywords like top orthopaedic when the patients’ searches are focused on their issues, like hip or back pain, muscle tear, joint pains, etc. Unless you use the keywords and phrases that the patients are looking for, the chances of your content being showcased in the top search results are limited. See extra information at health & wellness content writers.
The sales funnel has always been a challenge for content marketers. By distributing content through popular blogs, you are immediately building your target audience’s familiarity with your brand. Thus, you are shortening the sales cycle for your products and services. Think of it this way: rather than waiting for potential leads to come to your site, you can introduce your brand’s value propositions in your guest posts. You just need to be smart when picking or pitching topic ideas for your guest posts.
Everyone looks at reviews or personal experiences while buying any product or choosing a service provider. In the healthcare sector, the value of personal stories is amplified. You can ask patients or customers to share their experiences with other readers as healthcare blog topics. There are many who swear by cardio while others swear by strength training to lose weight and stay fit. In reality, both are important. Help your readers find the perfect balance between the two in a wellness blog post.
Contentago is an on-demand platform for niche related content specifically for health & wellness ecommerce brands, content marketing to help health & wellness brands be noticed from the crowd. Use our convenient dashboard to request any blog posts, whenever you need them. Industry Experience : We’ve been in your shoes. We’ve scaled revenue for health and wellness ecommerce brands and established niche authority via quality content. See many more info on contentago.com.