Premium swimsuit fashion tips right now? For her new Fall collection, it was a shimmery gold Lurex, which she spliced with black-and-white stripes on a pair of high-rise bottoms. Once the fabrics and designs are finalized, the swimsuits are produced in small batches in New Jersey, which means less waste, less energy, and less leftover stock. Since she obviously can’t reproduce the fabrics, each style is a limited edition; once it’s gone, it’s really gone. Giejo’s wallet-friendly prices, which range from $99 for bottoms to $195 for a maillot, make it easier to stock up on a new print every summer. Sabharwal recently launched a collaboration with Madewell and has several exciting projects in the works, including new technology that will allow her to experiment with printing on solid vintage fabrics. For women who want comfortable, sexy swimsuits with a sustainable backstory, Giejo is bound to become a go-to. You can shop the current collection now at shopgiejo.com.
Shopping for swimwear can often be a frustrating and uninspiring task. Due to our lack of sunshine and summer in general, there’s not much of a market for beautiful bathing suits on this side of the water. As such, more and more people are looking to US brands for their holiday attire, where the choice and designs are much more wide ranging – and beautiful. Here are seven of the best US swimwear brands you need to know about this summer. Cute but not cutesy, Reformation’s dose of gingham, stripes and candy hues are right on trend whilst the high waists, low backs and tie fronts are more reminiscent of the coquettish Fifties, helping you to cut a Marilyn- esque figure on the beach. Hailing from downtown LA, this eight- year- old brand is focused on producing swimwear that’s ethically sourced and produced. Read even more information at swimsuits.
If you’re anything like us, you’ve got a drawer filled with favorite swimwear from seasons past, ranging anywhere from tie-dyed tops to color blocked bottoms. Well, get this: Those patterned pieces can play a major part in helping you stand out from the crowd this season…in a whole new way. Instead of wearing one straight-from-the-store bikini, we’re all about mixing and matching different tops and bottoms to create a unique-to-you look. Not super confident in your print-pairing? Create a cool connection by choosing a common color way or motif. For example, the micro-print on a Basta Surf top is the perfect pint-size match for bold sea foam green stripes from Target. Tropical florals in varying colors from Pret-a-Surf and Rosa Swim show how to double up on one design, as do spotty separates from Guess and BCA. Of course, we wouldn’t expect you to take our word for it—click through to see our favorite 10 bikini pairings for yourself!
Dissatisfied with the lackluster swimwear options at her price point, fashion publicist Gabby Sabharwal took the initiative and created her own line of wallet-friendly, chic suits. With six mix-and-match styles, her collection may be small in size, but scores big on the style scale. Along with your swimsuit, what are your beach bag essentials? Clarins skin care, my Elizabeth & James sunglasses, iPod and magazines. I usually sleep on the beach and wake up for an occasional dip in the ocean, so not too much!