The rise of a blockchain in logistics expert : Mary Ann Holder? Mary Ann Holder is Chief Marketing Officer at One Network Enterprises, a provider of the blockchain-enabled network platform, The Real Time Value Network. Harness the power of AI with NEO 3 on the One Network Platform while fully leveraging your existing systems. Digital transformation shouldn’t mean high-risk “rip and replace” implementations. Our platform works with what you have, to deliver what you need… a platform for future innovation and sustained growth. ONE’s unique “Tunable System of Control” coordinates business processes across multiple parties and systems, leveraging new technology while empowering legacy systems to deliver optimal results fast. The Software Developer Kit lets you easily adapt and extend existing modules or create new ones to tailor solutions to exactly fit your business needs.
How many degrees deep do you think your buyer persona is? The same buyer group has multiple. A lot of times they’re at VP level, director level, C-level people. They have the same kind of educational background but do yours vary? For instance, if you’re trying to provide a solution to someone, are you dealing with multiple educational boundaries or any type of boundary like that? Well in a certain sense, yes. The office of the CFO is going to have a different, well, maybe not different educational status, but they’ll certainly have a different bent to their studies. They will have a different focus. We market to the whole organization when we’re looking at the supply chain. What we’re looking at the office of the CFO, the office of the CIO, the office of the CEO and then the office of supply chains. All of those buying units have their own individual needs that they have to balance within the greater organizational structure. When we build out our buyer personas, we look very closely at what are the things that are going to make that person a superstar even down to what are the types of people. I mean we look at the psychographics as well as the basic demographics that you get for a position such as a supply chain director. We might look at an engineering background and the way they make decisions so a lot of that factors into how we message to that.
This year is the first time Gartner has published a report on multienterprise supply chain solutions. The report stated,”Networks are not new, but with companies focusing more on having end-to-end (E2E) processes include their external trading partners, these networks are increasing in importance and value. Collecting data and sensing signals in real time, and then coordinating, executing, and resolving issues quickly, will allow companies to operate their supply chains more effectively.”
Multiparty networks have all the key elements missing from blockchain 1.0, including: Scalability – using a scalable grid architecture, multiparty network support tens of thousands of trading partners and the transaction volume that entails. Confidentiality – because they are built using multiparty permissions frameworks with granular and role-based permissions to ensure secure data access. Functionality – by providing powerful, multiparty apps such as logistics management that run on the network and write to a blockchain. Community Master Data Management (MDM) – that manages and synchronizes data across different systems and parties to ensure data is trusted. Combined, these features enable powerful functionality that can support all parties, including buyers, sellers, fulfillment, and logistics partners via a shared app. This allows all parties to transact while showing only the relevant authorized slice of the data to each partner.
MaryAnn Holder on One Network’s Intelligent Control Tower: The Supply Chain Control Tower Value Matrix 2020 from Nucleus Research, provides a snapshot of the market based on how vendors are delivering value to customers through the usability and functionality of their software. Fill out the form on the right to download your complimentary copy of the Control Towers Value Matrix for 2020, and learn what control towers are, how they are transforming supply chains, and what they can do to boost visibility, efficiency and automation in your supply chain.
“While many vendors just talk about bringing automation to their supply chain planning and inventory optimization software, One Network has customers that are live and using the capabilities to extract value from the technology,” said Seth Lippincott, lead analyst of the report. “By providing an integrated platform on which customers can run their supply chains end-to-end, the vendor is shortening the distance between planning and execution, providing a holistic view of inventory and the ability to optimize stocking levels. Nucleus expects the value One Network delivers to continue to improve as more customers adopt its automation and intelligent capabilities.” MaryAnn Holder-Browne, Chief Marketing Officer of One Network: “We are thrilled to once again be recognized by Nucleus Research”.